Comparison of Advertising English and Indonesia

Advertising is a tool to promote a product or service sold addressed by society through a medium. Dissemination of advertising could use print media such as magazines or newspapers, or electronic media such as television, radio, and internet. The goal someone made a advertising is to deliver new product info, offers a product, and directing consumers to buy. Basically, the ads must be made to attract attention and get people to listen to the ads. To create ads that can attract the attention of many people at once can create a customer needed the material that has strong appeal and carried out in accordance truth of what informed.

There are two ads above, the first advertising is an ads of Batik Keris that made in English language, while the second ads is an ads of milk is Ultramilk that made in Indonesia language. Here I will compare both the ads :

The first ads, the ads is promoting a batik clothing products. And in the ads was only mentioned where we can find the advertising products. There are only a few branches and address of the Batik store. At the ads was not described the advantages of batik, what distinguishes it from other batik?. And the absence of slogans, while the slogan is very important in terms of advertising. Given that the ads will be easy to remember the public and will be more famous. The advertising of products promoted by a model. The ads only shows motifs of the Batik Keris and batik show the beauty of it when in use. Not too much writing and slogans ads only made simple but elegant. The designs are featured in these ads more luxurious. Because usually the ads in English are not too many writings and direct explanation to things advertised, in order to make consumers curious to immediately come to the ads sold.

English is very rich with idioms, proverbs, and common vocabulary that is part of a various kind of existing ads. To compose words in the ads in English language indeed complicated and complex, because it takes extensive knowledge about idioms, vocabulary, and others, as well as creativity in linking it to the product being advertised. In terms of advertising English sentence structure, if observed many such ads have incorrect grammar composition. This is because the ads generally use the language spoken by the majority of everyday people. So the use of informal language that can be understood and that the advertising message can be conveyed.

The second ads, the ads is promoting of liquid milk products namely Ultramilk. Ads in Indonesian is more to follow in making the structure of a text ads, which has a title, a description of the product, and has a slogan of "start and end the day with proper nutrition". As well as in the ads more writing than the first ads. Because usually ads Indonesia more words and too wordy. And in the ads doesn’t use models in promoting the product, only display images.